Category Archives: 新闻

Dr2 White-paper: ‘The Rise of Live Commerce in China, how will the West follow?’

Digital developments go with the speed of light in China. In this whitepaper, Dr2 Consultants Shanghai outlines the do’s and don’ts for retailers that want to jump on board with the latest trend in e-commerce: Live commerce.

live-commerce

What is live commerce?

Live Commerce = E-commerce + Live Streaming

The live-streaming industry has developed very quickly in China over recent years. It has influenced the further professionalization of the e-commerce industry with;

– new innovations,
– instant consumer engagement,
– platform integrations, and
– changing regulations.

This paper brings insight on the opportunities live-streaming can create in an integrated e-commerce strategy.

Interested? Contact shanghai@dr2consultants.eu for a free copy!

 

 

 

 

 

绿色世界中的电子商务

作者:Bernard Scheffens

随着新冠肺炎疫情席卷全球,当今世界对商品和服务的数字化需求激增。这是意料之中的。电子商务已经发展得非常成熟,结合了线上订购和线下送货,十分方便!

然而,在2018年初,中国的政府已经预见到了这样的问题:如何处理包装废弃物?如何生产更具可持续性的包装产品,以减少浪费,减少使用树木等自然资源,毕竟我们还需要使用它们来生产纸张、碳纤维板等。

这是一个巨大的难题。2018年,中国每天使用超过1.3亿个包装,其中大约50%的包装是碳纤维板材质。这个数字还在继续上升当中,香港地区的数据也同样在增长。

解决措施

目前,应对包装浪费问题的相关措施已经开始实施。各公司签署了相关协议,各级政府也参与其中,各尽其能。与此同时,使用“循环经济协议”包装法也融入了这项工作,尽管可用的实现方法并没有很多。

参见下图:Dröge&Van Drimmelen / Dr2设计,荷兰/上海

上图展示了一个使所有参与者都受益的项目及过程,包括政府、电子商务公司、包装制造商、运输公司等。这表明这些事情是可行的。

 

各方利益权衡

各方都有自己的考虑。 政府起到一个统筹作用,从整体的角度考虑如何减少浪费,减少自然资源的使用。电子商务公司想要寻找降低成本的方法。在减少使用的包装数量后,包装价格会上涨,包装制造商想要知道如何成为这部分企业。运输公司有可能被要求退回包裹,该如何处理?

每一方都有各自的利益。政府希望对这将如何减少浪费,减少或不使用自然资源有一个总体的了解。电子商务公司对于找到可以降低成本的方法非常感兴趣。包装制造商热衷于了解这些内容以及时应对,从而保持业务,因为包装使用数量将减少,但其价格会上升。运输公司将负责退还包裹,这又将如何实现呢?

政府的作用在于:整个过程需要一个公平的竞争环境,而只有政府才能通过法律,法规和执法提供这样的竞争环境。这可以防止企业只专注于自己的利益,并且建立起多个不同的体系,创造出一个不可或缺的行业。同时,这也可以为他们提供数据以监视整个过程。

如果可以使用更便宜的包装方式,电子商务公司当然也希望获得竞争优势。这里有一个理论上的例子:假设一个标准的碳纤维板包装的价格为10港币,一个更具可持续性的包装可能要花费100港币,但如果可以使用20次,后者的价格仅为5港币。当然,我们需要更严谨地审视为解决这一难题做出的各种努力,开创一个涉及多方利益的可持续商业案例。目前的一些早期迹象告诉我们,这些努力都是值得的,并且我们未来一定能够做到。

运输公司需要一个在返还包装渠道的解决方案。一旦确定了包装的所有者(通过数据管理实现),包装就可以被返还并重新使用。

 

想要了解更多循环经济的相关动态吗?如何将您的业务与循环经济相结合?请不要犹豫,联系我们吧!我们的邮箱是:shanghai@dr2consultants.eu

中国“报复性旅游”促进经济复苏

本月初,中国各地的旅游景点挤满了人,数百万当地人和游客庆祝黄金周71周年——涵盖中秋节和国庆节的八天公共假日。

中国文化和旅游部预计将有6亿国内游客(约占全国总人口的40%)在新冠病毒仍存期间旅行。虽然与去年近8亿游客相比,这一数字可能有所下降,但在全球旅游预计数年不会反弹的时代,这仍然是一个惊人的数字。

中国国庆节是为了纪念中国共产党在赢得中国内战后于1949年10月1日成立中华人民共和国。 如今,中国的国庆节被连续几天的全国性假日所定义,也被称为“黄金周”。这个名字是因为它处于秋天的开始,而此时中国的大多数地区都被认为有着全年最好的天气。

虽然世界其他地区仍在与致命的冠状病毒流行作斗争,并正在阻止不必要的旅行,但中国社交媒体的图片显示,一周内成千上万的游客自由地在国内旅行-这一最新迹象表明,在第一次疫情爆发后的八个月以来,中国的生活几乎已经从严重的隔离中恢复正常。与2020年的前几个月相比,中国农历新年期间,中国今年最大的旅游季节被缩短,以防止病毒的进一步传播。

由于冠状病毒目前仍在西方和亚洲其他地区肆虐,在这个黄金周,中国人几乎没有选择海外假期,许多人选择国内旅行。游客通常会这样做的原因是,他们不愿意承担他们在旅行的两端地点所需的漫长检疫时间。 旅客中最受欢迎的一些目的地诸如泰国、日本、越南,他们关闭了国际商业航班的机场,至今尚未完全重新开放。

自8月以来,中国已有报道,称当地传播的冠状病毒病例变少使得地方政府放宽对日常生活的限制,并允许旅游地点以75%的容量运营。为了鼓励当地景点的旅游,全国500多个景点为游客提供免费门票或折扣。公民们带着洗手液、护面罩、口罩,做好体温检查和保持社交距离,走遍全国,与朋友和家人一起庆祝黄金周假期。

中国旅游业的反弹无法掩盖疫情所导致的贫富差距不断扩大的现象。 由于缺乏财政援助,中国最贫穷的人群比那些更富有的同代人们生活情况更加困难。一年中的头三个月收入不到5万元的最贫穷的家庭们,是生活水平下降最大的群体之一。

尽管如此,中国仍然决心完成今年打赢脱贫攻坚战的任务。中国国家主席习近平在讲话时强调了国家打赢脱贫攻坚战的毅力和决心。

习近平主席呼吁通过教育提高不发达地区和农村地区低收入人口的发展能力,鼓励那些有能力,并通过辛勤工作实现富裕的低收入人群,并促进逐步实现共同繁荣。

 

Sustainable Development Goals strengthen public affairs

The Hague, 24 September 2020 – This is evident from the “Annual Trend Report 2020, Sustainable Development Goals” that Jan Peter Balkenende received from Marieke van der Werf and Frans van Drimmelen – both partners at consultancy firm Dröge & van Drimmelen. The report was presented to Balkenende due to his chairmanship of the Dutch Sustainable Growth Coalition, a coalition of eight leading companies committed to sustainable growth and the SDGs.

For the annual trend report, Dröge & van Drimmelen investigated which trends are prominent at the intersection of public affairs and the SDGs. Discussions were held with fifteen representatives of leading organizations from all over the world and the conclusion is clear: the SDGs and public affairs are becoming increasingly intertwined. Many organizations choose to make the SDGs part of their public affairs strategy. The SDGs offer companies, governments, knowledge institutions and NGOs a common international language to communicate about their social involvement. On the other hand, organizations use public affairs to get the SDGs higher on the political agenda. It is with some regret that the Netherlands is one of the few European countries that lacks a national SDG strategy.

Click here to download the Dr2 ‘Annual Trend Report 2020 SDGs’

Trends

The report includes interviews with representatives from amongst others Philips, Mærsk, Port of Rotterdam, NOGEPA, Consulate Shanghai and SDG Netherlands. Four trends were discovered in the interviews:

First, the SDGs do not only create a better world, but also create stronger organizations. As Mirjam van Praag, chairman of the board of the VU University Amsterdam points out the following in her interview for the report: companies, governments, NGOs and knowledge institutions realize that economic growth must go hand in hand with sustainable growth. Organizations that include the SDGs in their mission or strategy generally generate more impact on social goals as well as image, employee engagement, public-private partnerships, appreciation and ultimately continuity and profit.

  • Jan Peter Balkenende “I am a huge supporter of the SDGs, due to their content, goals and effect to connect everyone. The SDGs relate to everything and everyone in this world. To realize them you need common knowledge, common language and common action. Public affairs and communication make this possible. It is about vision, strategy development, making things transparent and conveying an honest story. There are great opportunities for the SDGs. And everyone plays a role in this: governments, companies, social organizations, knowledge institutions and citizens. My compliments for asking attention for this in the Trend Report”

Second, a framework-setting role for the government is important. As Herman Mulder of SDG Netherlands points out, it is crucial that the government provides a simulation framework. Various organizations argue for a national SDG strategy and more incentives for sustainable business.

Third, the SDGs strengthen a public affairs strategy. They provide guidance for communication and reporting. Arendo Schreurs, Director-General of NOGEPA, indicates that the SDGs can be used to represent the environmental performance (and challenges). Anders Würtzen, VP Global Head of Public Affairs at Maersk indicates that the SDGs shape the narrative of an organization.

  • Marieke van der Werf, partner at Dröge & van Drimmelen: “Every year we write a trend report on an important development in the field of public affairs. Given the increasing interest in corporate social responsibility, we have chosen to highlight the role of the SDGs this year. As a socially involved agency, we are pleased to see that the importance of the SDGs in this context is widely recognized and is increasing in importance”

And fourth, we’re moving forward! According to the words of Jan Willem-Scheijgrond, chairman of the UN Global Compact Network in The Netherlands, among others: “we are moving from awareness to implementation”. At Philips he sees how the SDGs are increasingly becoming part of the core business. Others also see a shift from the SDGs as a communication vehicle to the heart of the company.

 

About Jan Peter Balkenende

In addition to being chairman of the Dutch Sustainable Growth Coalition – a coalition of eight companies committed to sustainable growth, Jan Peter Balkenende is currently a partner at Ernst & Young and professor of Governance, Institutions and Internationalization at Erasmus University. Balkenende was Prime Minister of the Netherlands from 2002-2010.

About Dröge & van Drimmelen

Dröge & van Drimmelen is a strategic consultancy that is active at the intersection of public affairs and corporate communication. With offices in The Hague, Brussels, Denmark, New York and Shanghai we advise governments, companies, knowledge institutions and NGOs all over the world on how to acquire social and political support for their issues. We are very involved in the SDGs. For example, through our sister company Dr2 New Economy, we are actively committed to accelerating the transition to a circular economy that uses renewable energy.

全球美妆产业受到疫情影响,线上销售却不降反增

新冠疫情席卷全球,我们被迫适应一个收入减少、大部分时间都呆在家里的世界。在这个后疫情时代的世界里,美容和化妆品行业正向着数字化和创新的方向加速变革。

全球美妆产业整体受挫,线上销售快速增长

随着各国封锁政策的实施,机场免税店大面积关闭,旅游业带动的美妆产品线下零售遭遇重创。最近发布的一份美妆行业研究报告显示,新冠疫情之前全球主要美妆市场线下门店购买率占到85%,由于疫情影响,今年全球美妆市场销售额预计会急剧下降20%-30%。

门店经营受疫情严重影响,线上销售渠道已经成为品牌现实意义上的生命线。在新冠肺炎期间,美妆线上销售出现了大幅膨胀。今年上半年,丝芙兰和亚马逊美妆产品全球在线销售与去年相比增加了30%,中国大陆的线上美妆销售市场也增长了20%-30%。

 

中国美妆消费市场洞察

在中国,春节往往是一个全面带动消费经济的国民假期。而今年年初疫情爆发,春节期间线下门店遇冷,业绩大幅下降,供应链也因延迟复工受到冲击。国双大数据(Gridsum)显示,人们的社交行为下降,美妆产品消耗减少,购买欲待释放。今年正月初一至正月初三美妆品类线上销售同比下降30%,其中高端美妆品类甚至下降了40%。疫情短期抑制了部分冲动消费,但高端美妆品牌整体持积极态度,看好消费反弹。欧莱雅等部分品牌延续了此前电商渠道的优势,并不断加强线上布局。以林清轩为代表的一些国货品牌则开启了线上直播进行自救,销售全线数字化,并通过支持“抗疫”一系列行动向消费者传达了品牌的社会责任感,建立情感连接。

疫情催生了消费者诸多新消费习惯:安全、健康、线上化和便捷化,戴口罩也成为了人们生活的常态。口罩似乎并不妨碍人们的爱美之心,“口罩妆”轻底妆重眼妆,受到消费者关注。天猫2月中旬数据显示,与上月相比眼妆产品销售额增长150%。而脱下口罩后的个人清洁也更受消费者重视,基础护肤品类消耗大。

后疫情时代,美妆个护品类增速可观。2020年天猫618大促期间美妆个护同比增长55%,预测未来两年其市场规模会持续增大,为品牌发展带来了良好的契机。尽管海外美妆个护是今年购物节当仁不让的主角,但新兴国货品牌今年的表现也十分亮眼,小众品牌的线上爆发趋势日渐明显,中国本土美妆品牌未来可期。

 

美妆行业的趋势展望

经济危机来临时,消费者会在短期内减少美妆产品的支出,但它具有比其他行业更好的弹性。疫情之后,随着全球消费者大幅从线下转向线上消费,美妆行业应侧重于通过数字渠道进行营销和销售。在运营方面,由于对安全和卫生的考虑从根本上打破了产品测试和现场咨询的环节,品牌可以尝试使用人工智能来保证销售的安全性。直播作为一个新兴营销渠道,也彻底改变着美妆行业的游戏规则。其不仅仅打破了美妆零售传统的市场边际,更逾越了地域的限制。多方预测,疫情之后,直播将成为和电商一样的常态化渠道。

美妆品牌需要趁早意识到,疫情危机对美妆行业的影响是不可逆的。消费者对于体验的要求愈发苛刻,美妆行业的挑战在于如何让消费者坐在家里也能感受到优质的购物体验。同时消费者们对于“美”的定义也在与时俱进,更多涵盖对自己的关爱和生活中的舒适感。

 

Dr2 Consultants Shanghai帮助欧洲企业拓展中国市场,也帮助中国企业拓展欧洲市场。您想要了解更多来自海外市场的机会吗?联系我们吧!我们的邮箱是:shanghai@dr2consultants.eu

China will stimulate foreign investment in these industries in 2020 and beyond

On July 31, 2020, the China National Development and Reform Commission and the Ministry of Commerce issued a draft version ofthe Catalogue of Industries to Encourage Foreign Investment (2020 Edition). The document specifies the sectors in which foreign direct investment (FDI) will receive preferential treatment and expands the scope of FDI on the basis of the 2019 edition. The draft is still open to public consultation, but we have already summarized the key takeaways in the article below. 

 

Behind the 2020 edition of the foreign investment catalogue update  

Within more than 40 years of Chinese economic reform, China has gradually become one of the main choices for cross-border investment from Europe and the U.S. through more policies of  opening up, furthering investment facilitation and strengthening investment protection. The further introduction of foreign capital has led to the growth of China’s economy and promoted the all-round development of China’s international trade and foreign investment.  

 

In recent years, China has aimed to further advance its policy of opening up to the outside world, by continuously updating its foreign investment policies and regulations. In 2019, under the complex conditions of slow global economic growth, sluggish cross-border investment and intensified competition in various countries, China’s actual use of foreign capital amounted to RMB 845.94 billion from January to November, an increase of 6% year-on-year, continuing to become the world’s second largest cross-border capital inflow.  

 

 

Of course in 2020, the world economic situation has become more complex due to the spread of COVID-19, which increases uncertain factors affecting foreign investment, such as travel restrictions, unilateralism and protectionist policies. Accordingly, from January to June in 2020, China’s actual use of foreign capital amounted to RMB 472.18 billion, down 1.3% year-on-year. Amid the global economic challenges posed by tensions with the United States and the epidemic, China now needs to further attract foreign investment to meet its goal of ensuring stability in foreign investment throughout the year.  

 

New and improved areas that encourage foreign investment 

 With the introduction of the 2020 edition of the foreign investment list, foreign investors can enjoy preferential policies in more industries. The draft law adds 56 new industries in the Midwest, and 69 new industries in the Northeast. Compared to last year, 40 stimulated industries were revised nationwide.  

 

Regions 

Central China: China’s gradient development has turned to the rise of central China 

The central region of China has always been the most prominent region of the national three rural areas”, and has been a key area to promote a new round of industrialization and urbanization. The region holds great potential for domestic demand growth, and plays an important strategic role in current and future national regional development patterns. [1] The high-quality talent resources in Central China so far have already been found by foreign enterprises. Among them, the successful foreign-funded enterprises in Central China include  major automobile industry projects  attracting talent in Hubei, and  chip industry projects profiting from Anhui’s investment attraction policies.  

 

Western China: from great development to great development 

China’s One belt, one road policy has been instrumental in opening up Western China. Although the region already started gradually opening up in 1992, since the “one belt and one road” initiative was put forward in 2013, the Western region has become the frontier of China’s opening up to the outside world. The development of the provinces and cities along the western border brings new historical opportunities for foreign companies. [2] 

 

First of all, foreign capital in the western region has certain tax preferences. Secondly, new enterprises in transportation, power, water conservancy, postal, radio and television in the western region will get further preferential treatment. Import tariffs and import VAT will be exempted for all equipment imported for use in these encouraged industries – with the exception of commodities listed in the non-tax free import catalogues for foreign investments (these catalogues were revised in the year 2000) [3]. 

 

Northeast China: redevelopment of an old industrial base 

Northeast China has always been an important industrial area in China, with good natural conditions. Its many agricultural resources have been unique advantages of the old northeast  industrial base. The rapid development of the high-tech industry has also created a good core condition for the adjustment of economic structures and industrial evolution in this area. 

 

Industries 

The service industry: Guiding the development of FDI 

The development of cross-border investment in the Chinese service industry has benefitted from the increasing trend of economic globalization and the rapid growth of global total international direct investment. The service industry directly helps foreign-funded enterprises to speed up their integration into the Chinese market and to reduce risks and operation information costs after entering this unfamiliar market environment. China will continue to stimulate foreign investment in its services market to increase the overall competitiveness of this sector. 

 

Manufacturing: From old industry to high-tech 

Although  China’s manufacturing industry is not as strong as the manufacturing industry in Europe or the U.S., its position of large volume has been basically established, and brings competitive advantages at least in terms of scale. Among the 22 international industrial categories, China ranks first in 7 major categories, and the output of more than 220 kinds of industrial products such as steel, cement and automobile ranks first in the world. China’s manufacturing output accounted for 19.8% of the world’s manufacturing output in 2010, surpassing the United States to become the world’s largest manufacturing country. Since 2010, China is also the world’s largest net exporter of manufacturing products.  

 

90% of China’s foreign investment economy is highly concentrated in the manufacturing industry, with the high-tech manufacturing industry attracting foreign investment at a high growth rate. In China’s manufacturing industry, state-owned enterprises have a relatively large share, and technological transformation and equipment upgrading progress is relatively backward. Accordingly,  attracting foreign investment in technology and equipment will perform an immeasurable function in the development of China’s high-tech manufacturing industry. 

Based on the 2019 edition, the 2020 edition of the catalogue of foreign investment has significantly increased its encourage for foreign investment in some areas. Among them, there are manufacturing-related industries including raw materials, parts and components, final product manufacturing and other industries. The further optimization and upgrade of the policy to encourage foreign investment will attract more foreign investment to participate in the development of China’s high-end manufacturing industry, not only for the domestic technology-intensive heavy industry and high-tech industries to bring more successful management models and manufacturing technologies, to help  develop China’s manufacturing market, but also to promote domestic market competition, enhance the relative competitiveness of manufacturing industry, and accelerate the development of high-quality manufacturing industry.  

 

The 2020 edition of the catalogue of foreign investment has significantly increased its encouragement for foreign investment in many manufacturing-related industries including the raw material industry, parts and components, and final product manufacturing. The upgrade of the policy aims to attract more foreign investment to stimulate the development of China’s high-end manufacturing. The Chinese government puts great emphasis on the domestic technology-intensive heavy industry and high-tech industries to bring more successful management models and manufacturing technologies, to help develop China’s manufacturing market.  Additionally the government wants to promote domestic market competition, to enhance the global competitiveness of its high-end manufacturing industry.  

 

Conclusion: Opening up to more FDI is a win-win process 

Since the recent economic reforms and opening up strategies China’s competitiveness and manufacturing quality ] have greatly improved, but state-owned and private enterprises still have  certain resource limitations and internal deficiencies. The introduction of foreign investment can inject capital and vitality into the country, bringing needed technical and management experience. Foreign investors are  optimistic about China’s sound economic outlook and optimized business environment, hoping to capitalize on China’s huge market.,  

 

If you would like to learn more about the opportunities the new foreign investment law can bring your business,  contact Dr2 Consultants Shanghai through: shanghai@dr2consultants.eu 

 

Reference data sources and literature: 

  1. “National Absorption of Foreign Direct Investment In November 2019” http://www.mofcom.gov.cn/article/tongjiziliao/v/201912/20191202923875.shtml 
  2. “China’s Absorption of Foreign Investment in the First Half of 2020” http://www.mofcom.gov.cn/article/i/jyjl/m/202007/20200702984165.shtml
  3.  the financial sector. Further expand the scope of encouragement to promote foreign investment. Financial industry, the later issue of 2019 07. 
  4.  Yang Zhihuang. Foreign capital’s participation in the rise of central China in the new era should take new actions [J]. Journal of Shaanxi University of administration One belt, one road initiative,  
  5.  Duan Xiufang, Kou Ming long, has an impact on China’s western provinces’ regional economic growth. 
  6. https://zhidao.baidu.com/question/289002601.html 

 

电商平台成为海外进出口的敲门砖

专访Wijnand Jongen,是欧洲电商联合会主席,也是荷兰电子商务领头羊——荷兰电子商务协会的主席。先是在自己的国家荷兰,后来在欧洲其他国家和世界各地,从事电子商务已经超过25年。同时也是最新畅销书《智能新零售》的作者,该书被翻译成10种语言在20多个国家发售。他经常在各种活动和会议上发表关于数字商务的演讲,演讲的主题包括“网上购物25年”“零售业的未来”和 “线上零售的东方与西方”等。

 

Onlification

Wijnand Jongen先生把线上和线下融为一体这个过程称作onlification。他认为 onlife成为世界趋势,对于消费者来说,这意味着他们时刻在线,无处不在,并希望零售商能够满足他们的每一个需求,并且个性化对于未来线上零售模式是至关重要的。

这对企业来说既是机遇也是挑战,随着线上零售的覆盖面不断增大,从每一个业务到具体流程中的每一个步骤,这种经济是智能的、共享的、平台的、循环的,企业一方面需要利用好线上经济的特点,也需要考虑如何提高满足消费者需求的水平。

 

电商平台成为海外进出口的敲门砖

目前,大多数欧洲零售商都使用电子商务,电子商务已成为海外进出口的主力手段,但想要站在全球大舞台上,通过电商巨头的平台销售是不二之选。虽然电商平台可以帮助企业打开海外市场,但由于平台提供的规模经济是小零售商自身无法实现的,再加上各国物流平台都不相同,这些电商平台的成功程度就不尽相同。

 

中国企业应该注意的问题

现状与优势:十年间,使用规模从1%到42%的巨大变化;移动设备的高普及率为电子商务提供了更多交易机会;网上支付成为日常生活中的常态。

注意问题:1.专注客户:了解客户,不仅满足他们的需求,还要为他们创造个性化的需求。

2.重视物流信息的准确性

3.了解文化差异:进入新市场要先了解新顾客的消费习惯以及方式。

新冠病毒下的挑战

Wijnand Jongen先生认为新冠病毒危机加速了零售业的变革,不管是线上的还是线下的。企业需要更坚韧,更灵活,还需要经营方法;区域封锁促使小企业更好地利用他们的网站,建立网络商店或更充分地使用社交媒体平台,Instagram中的网红通过发布自己最喜爱商品的购物链接来提高品牌知名度且促进销量。从我们的周边来看,确实存在着网红经济效应,通过他们的“带货”,让更多的品牌为人所知。根据疫情期间的网红直播现象,能够充分看出“直播带货”线上经济新业态深受大众喜爱。所以他说从消费能力来看,年轻一代是零售业的未来。在这次危机当中,不少零售商已经意识到不得不关闭门店,这提醒着我们,现在正是时代变革的边缘,我们的生活将从此改变,企业需要为这个时代做好准备。

 

想要获取Wijnand Jongen先生的书《智能新零售》?想要了解在如何在海外应对病毒冲击?无需犹豫,请联系Dr2咨询上海办事处!我们的邮箱是:shanghai@dr2consultants.eu

2020法国电商趋势洞察

作为我们客户服务的一部分,Dr2上海很高兴为您提供来自世界各地的重要经济报告摘要,以帮助您作出未来的金融决策。以下是我们对《法国2020电商报告》的评论,呈上当前欧盟B2C先行者——法国的现状洞察与趋势展望。

最新数据显示,新冠疫情下,作为一种提供产品和服务的方式,电商已经被迅速且广泛地采用。由于法国公民的互联网使用率已经达到90%,所以人们转向网上购物时几乎没有什么基础设施障碍。当下,电子商务的增长主要是通过手机端用户实现的。该报告称,“法国电商协会的数据显示,手机端电商的增长速度是电商整体增长速度的四倍。”因此,随着零售商和市场开始提供可与传统电商媲美的移动购物体验,线上购物变得更加容易。”为了在这个领域竞争,在手机体验方面的投资是至关重要的。

法国电商发展还显示出一个更广泛的趋势,即线上平台在消费者购物时扮演着更加重要的角色。例如,仅亚马逊一家就占据了美国20%的在线交易。总体而言,有50.6%的在线购物是在最受欢迎的电商平台进行的。然而,个别零售商(报告引用了阿迪达斯和爱马仕等)正在加强他们的B2C能力。这些零售品牌目前控制着7.4%的电商份额,但这一数字预计还会上升。人们认为,品牌开始受欢迎的一个关键原因是出于对隐私的担忧。

相较于大多数国家,法国公民非常重视自己的数据权利及保护措施,这大大影响了他们的购物习惯。该报告还指出,当“被问及他们是否担心网站会收集和使用他们的数据时,超过四分之三(76%)的人表示担心。”这表明,如果市场希望保持主导地位,它们需要确保用户权利得到保障。”由于亚马逊(Amazon)等公司经常因滥用用户数据而受到指责,我们可以预见,将有更多用户转向个体零售商。用户还对他们的银行卡/和银行信息保护问题表示担忧。因此企业在考虑在法国开展电商业务时,应当认真考虑和解决上述这些问题。

社交媒体营销似乎已经成为品牌在线上营销产品的重要渠道。法国电子商务协会的总干事Marc Lolivier称,“品牌在Instagram上非常强大,所以他们使用这些工具并把它们带到电子商务中。小型的网络商店也青睐社交媒体,因为他们比使用谷歌营销工具更便宜。”这揭示了社交媒体对品牌进入市场的重要性,它应该成为所有初创公司的战略中重要的一部分。

看到法国这样的国家逐步适应新冠危机是令人兴奋的,我们将持续关注这一现象。

[线上研讨会] 中国食品垃圾预防和管理

7月15日,荷兰企业局(RVO)与荷兰驻北京大使馆、荷兰驻上海总领事馆、Dr2 Consultants & Dr2 New Economy密切合作,组织了一场关于食品浪费的会议。

Dr2 New Economy的Jonah Link和Dr2 Consultants Shanghai的Li-Xiong Chu负责本次网络研讨会的运营工作。

 

会议背景

在中国,有500个城市(包括一些特大城市)每年浪费约1.2亿吨。随着世界人口增长,超大城市正在崛起。寻求可持续的粮食解决办法已成为粮食安全的当务之急。由消费后的食物浪费所产生的食物量,足以养活该国15%以上的人口。对于像上海这样的大城市来说,减少50%的食物浪费意味着可以多养活400万人,从而提高其食物系统的效率。按食品的当前价值计算,一个像上海这样大的城市每年大约浪费200亿欧元。

 

会议目的

本次线上研讨会的目的是探讨荷兰在农业部门、食品垃圾管理部门和零售部门(在食品供应链中)的创新如何为中国做出贡献,进而帮助荷兰的后续部门。正如RVO绿色城市报告所述,联合应用研究、孵化和升级创新将是完美的合作领域。

 

会议总结

食物浪费是“零浪费”下的一个的重点,但在这个重点中,依然有着一个巨大的循环农业链,从“农场到叉子”。预防食物浪费和废物管理都很有趣。其中一个主要结论是,从一些重要的点切入问题是非常重要的,但也不能忘记作用域整个供应链的解决方案。荷兰方面对此项目很感兴趣,愿意在中国开展合作,旨在将RVO和Dr2支持的一批公司聚集在一起,共同努力减少食物浪费、建立废弃物循环流。

 

问答

Q: 我们如何帮助中国的零售商户和家庭将防止食物浪费当作节约资源的第一考量呢?

A: 防止食物浪费并不总是可能的。不过在荷兰,有一个很大的项目来引起消费者对食物浪费问题的警觉。这个项目是由中央政府来执行的,花费了很多资金。在酒店和餐饮业,有很多科技创新公司运用数据来分析商户的浪费。建立在这样的信息机制上,他们就能在食物浪费问题上给予商户不错的建议。

 

Q: 作为一个荷兰公司,我们现在处于问题解决的哪一步?关于可能的解决方法,有没有一个全面的概述?荷兰的公司如何又如何联系和帮助解决中国的浪费问题呢?

A: 零浪费是一个宏大的议题,因此我们目前把焦点放在食物浪费问题上。政府方面,荷兰国家企业局有办法在食物浪费问题上支持企业,以激励公私部门合作。对于食物浪费问题,最好的解决办法是链式方案。荷兰国家企业局和中国政府紧密共同合作。

 

想要了解更多信息,或是查看完整会议记录,请联系我们:shanghai@dr2consultants.eu

宏观政策促进跨境电商发展,To C时代迈向To B时代

2020年6月22日,习近平主席同欧洲理事会主席米歇尔和欧盟委员会主席冯德莱恩举行了会见,李克强总理同欧盟两主席共同主持了会晤。会晤通过视频方式举行,明确了中欧未来合作的重要原则。中欧在平等互惠和相互尊重基础上扩大双向开放,可以更好实现互利共赢。中方希望欧方同样保持贸易和投资市场开放,放宽对华出口限制,维护公平、公正、非歧视的市场环境,便利双边高技术贸易。

 

中欧的友好更加促进了跨境电商的发展。在宏观政策红利下,中国的跨境电商正在从B2C时代,迈进B2B时代。同时,在进口端,中国海淘用户数、进口成交额均保持高速增长态势,市场前景十分广阔。

 

出口端:中国的跨境电商正在从B2C时代,迈进B2B时代

新政策促使中国传统外贸转型跨境电商。据海关总署消息,7月1日起,北京、广州、深圳等10地海关开展跨境电子商务B2B出口试点。这意味着中国的跨境电商,由B2C时代,正式迈进B2B时代。在政策红利下,国内多地跨境电商进出口总值也明显增长。广州海关公布的数据显示,2020年前5个月,经广州海关通过海关跨境电商管理平台进出口总值155.2亿元,同比增长10.5%。目前,广州海关关区内已有近600家电商企业开展跨境电商进出口业务。据宁波海关统计,2020年前5个月,宁波空港跨境电商进出口实现量价齐增,累计验放127.56万票,价值1.35亿元,同比分别增长13.7倍和4.5倍。另外,今年前4个月,福州跨境电商业务累计进出口额10.58亿元,同比增长133.69%,河北跨境电商进出口总值959万元,同比增长330%。

 

进口端:海淘用户、进口成交额保持增长态势,市场前景十分广阔

在用户数量方面,根据艾媒咨询的数据显示,预计中国2020年海淘用户将达到2.32亿人,持续保证高增长态势。在消费方面,根据合肥海关的数据显示,“618”电商大促销活动期间,合肥海关共验放跨境电商进口商品清单10.7万票,监管货值2543万元,与同比增长12.4倍和13.7倍。根据北京海关的数据显示,今年以来,北京海关先后推出全国首创且唯一的跨境电商医药进口试点,以及免税、保税、跨境电商政策叠加的特色监管模式,推动北京跨境电商网购保税进口业务爆发式增长,验放清单量同比增长19倍,成交金额同比增长近80倍。不管是海淘用户数量,还是进口成交额,中国均保持高速增长的态势,这也说明了在跨境电商领域,中国的市场前景十分广阔。

 

Dr2 Consultants Shanghai为客户提供专业的市场调研和战略分析。想更加了解政策红利,赶上跨境电商的快车进军欧盟市场?想进军中国市场或是继续扩大在中国市场的业务?想要了解更多,或是有任何问题,请不要犹豫,联系我们!我们的邮箱是:shanghai@dr2consultants.eu