China is a vast and diverse market. The success of a market entry strategy depends on finding a real demand in a niche market that works for your specific product. Before EZ Flower went to China to meet with potential partners, Dr2 Consultants produced an in-depth market research report exhibiting opportunities in the consumer demographics and geographical distributions displaying the most potential. The report served as a basis for the negotiations with potential partners, strengthening EZ Flower’s proposition in the Chinese market.
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