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Finding the right partners and learning from others is essential when entering a new market. For Van Deursen Retail Group, Dr2 Consultants organized an exploration trip combined with a partner search to assist the group in forming a potential market entry strategy.

After market research about the opportunities and potential challenges of selling these products in the Chinese market, Dr2 Consultants pre-selected potential partners and distribution channels to be visited. Next to this, the exploration trip included visits to companies with similar objectives in China who shared experiences and valuable hands-on information.