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An exploration trip is for businesses often the first point of contact in a new market. For the clients and partners of Xebia, a leading Dutch IT-consultancy, Dr2 Consultants organizes “Explore Digital China”: a one-week study trip to Beijing, Shanghai, Hangzhou, Shenzhen and Guangzhou.

The trip includes tailor-made and interactive visits to China’s digital innovators such as Alibaba,, ICBC, Ping’An, Didi and TenCent. By meeting the right people within these organizations, participants get a unique insight into China’s booming digital market and take away inspiration for their own business – whether at home or in China.