“Doing cross-border business means understanding cultural differences. It is great to act as a communication liaison for clients to help overcome any boundaries”.
Li is Director at the Dr2 Consultants Shanghai office. He has Chinese roots but is born, raised and educated in The Netherlands. Graduated as MSc. in International Management from the Erasmus University Rotterdam, including an exchange program with the University of Manchester, UK.
Having worked and lived in Shanghai for the past 10 years, he understands the cultural differences you need to overcome in doing cross-border business. Prior to joining the Dr2 team in Shanghai, Li was an Account Director at a well-established branding agency, servicing mostly MNCs in his portfolio of clients focusing on digital marketing.
Li can communicate in Dutch, English, and Mandarin. In his spare time he enjoys spending quality time with his family, running, and playing football.