Macro policies promote the development of cross-border e-commerce, B2C era into B2B Era

On June 22, 2020, Chinese President Xi Jinping held a meeting with the President of the Council of Europe, and the Chairman of the European Commission. Li Keqiang, Premier of the State Council of the People’s Republic of China, chaired the meeting. The meeting was held by video, which clarified the important principles for future cooperation between China and the EU. Chiefly, they discussed how China and the EU can achieve mutually beneficial results by expanding a bilateral “opening-up” on the basis of equality, mutual benefit and mutual respect. China hopes that the EU will also keep its trade and investment markets open, relax export restrictions to China, maintain a non-discriminatory market environment, and facilitate bilateral high-tech trade.


The friendship between China and Europe has further promoted the development of cross-border e-commerce. Under the macro policy dividend, China’s cross-border e-commerce is moving from the B2C era to the B2B era. At the same time, at the import end, the number of users and import turnover of China’s overseas shopping has maintained a rapid growth trend, and the market prospect is very broad.


Export side: China’s cross-border e-commerce is moving from B2C era to B2B era

The new policy promotes the transformation of China’s traditional foreign trade into cross-border e-commerce. According to the General Administration of customs, since July 1, 10 customs offices in Beijing, Guangzhou and Shenzhen have launched cross-border e-commerce B2B export pilot projects. This means that China’s cross-border e-commerce has officially entered the B2B era from the B2C era. Under the policy dividend, the total value of cross-border e-commerce import and export in many domestic places has also increased significantly. According to the data released by Guangzhou Customs, in the first five months of 2020, the total value of imports and exports through the customs cross-border e-commerce management platform was 15.52 billion yuan, an increase of 10.5% year-over-year. At present, nearly 600 e-commerce enterprises in Guangzhou Customs area have carried out cross-border e-commerce import and export business. According to the statistics of Ningbo customs, in the first five months of 2020, the import and export volume and price of cross-border e-commerce in Ningbo Airport increased simultaneously, with a total of 1.28 million tickets, worth 135 million yuan, increasing by 13.7 times and 4.5 times respectively on a year-over-year basis. In addition, in the first four months of this year, the total import and export volume of cross-border e-commerce business in Fuzhou was 1.06 billion yuan, up 133.69% year-over-year. The total import and export value of cross-border e-commerce in Hebei was 9.59 million yuan, with a year-on-year increase of 330%.


Import side: overseas users and import turnover maintain a growth trend, with a broad market prospect

According to the data of AI media consulting, it is estimated that the number of users of China’s overseas online shopping will reach 232 million in 2020, which will continue to ensure a high growth trend.

In terms of consumption, according to the data of Hefei customs, during the “618” e-commerce promotion activities, Hefei customs inspected and released 0.11 million bills of cross-border e-commerce import goods list, with the value of goods under the supervision of 25.43 million yuan. This shows an increase of 12.4 times and 13.7 times compared with the same period last year. According to the data of Beijing customs, since this year, Beijing Customs has successively launched the first and only pilot project of cross-border e-commerce medicine import, as well as the characteristic supervision mode of tax-free, bonded and cross-border e-commerce policies, promoting the explosive growth of bonded import business of Beijing’s cross-border e-commerce online shopping. The volume of inspection and release list increased 19 times year-over-year, and the transaction amount increased nearly 80 times. Whether it is the number of overseas users or the volume of import transactions, China has maintained a trend of rapid growth, which also shows that China has a very broad market prospect in the field of cross-border e-commerce.


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